Privacy Policy
Last updated: May 2026
What we collect and why
Email addresses
When you subscribe to our newsletter or download a free guide, we collect your email address. We use it to send you the content you requested and, if you subscribed to the newsletter, our weekly briefing. Email addresses are stored with Beehiiv, our email service provider.
Contact form submissions
When you use our contact form, we collect your name, email address, and message. This information is sent to our inbox via Resend and is used only to respond to your inquiry.
Usage data
We use Vercel Analytics to understand how visitors use the site. This collects anonymized page view and performance data. No personally identifiable information is included. Analytics are only initialized after you accept our cookie notice.
Audience preference
If you identify yourself as a homeowner or property owner using the site's self-ID feature, we store that preference in your browser's local storage. This data never leaves your device unless you have accepted cookies. It is used only to personalize the content order on your visit.
Chatbot queries
When you use our AI assistant, your queries are sent to Anthropic's Claude API for processing. Anthropic does not retain data from API calls by default. We log anonymized queries where no good content match was found — these logs contain no personal information.
Data processors
The following third-party services process data on our behalf:
- Beehiiv — stores email subscriber lists and sends newsletter and guide delivery emails
- Resend — sends transactional emails (contact form responses)
- Anthropic — processes chatbot queries via the Claude API
- Vercel — hosts the site and provides anonymized analytics
Cookies
We use a single first-party cookie to remember your cookie consent preference. We do not use advertising cookies, tracking pixels, or third-party analytics cookies. Vercel Analytics uses a privacy-preserving approach that does not require cookies.
You can manage or withdraw your cookie consent at any time using the “Manage cookie preferences” link in the footer.
Your rights
You have the right to:
- Request a copy of the data we hold about you
- Request deletion of your data
- Unsubscribe from our newsletter at any time using the unsubscribe link in any email
- Withdraw cookie consent via the footer link
To exercise these rights, use our contact form.
Children's privacy
This site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.
Policy updates
If we make material changes to this policy, we will update the date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
Privacy questions: use our contact form and select “General inquiry.”